As a student, money is sadly not something I’m particularly well endowed with. So, when it comes to looking for a new watch, the options available to me are…limited.
When it comes to watches in general, I look for three things: Brand, Movement, and Aesthetics. Brands that I feel would qualify for those attributes would be the likes of Omega, Breitling, Cartier, Tudor (although I do find them a little banal)…and then there’s Tag Heuer.
Tag has been a brand that has confused me for quite a while now; with huge historical prowess in watchmaking and racing, you’d have thought they would be trading blows with the likes of Omega without any sweat. Or at least they would be had their marketing team weren’t a bunch of dimwitted troglodytes.
Rather than making themselves synonymous with racing (I guess they tried with the Red Bull F1
team), they instead find brand ambassadors like Cristiano Ronaldo, Cara Delevinge, and David Guetta. Who are they trying to sell these watches to? 10-year-olds?
So, in light of the brands less than tasteful representation, when I find a calibre 17 Monaco for less than 2K on Chrono24, it makes me think twice. What do you guys think, should I save up for one of the other aforementioned brands? Or buy a Monaco, and just pretend that Tag never bought Heuer?